Brand promise
Seed
Smiles
in the Sky.
Brand promise
Our selling point is our smiles.
When people meet and open up to each other,
they naturally smile.
In other words,
the ingredients of smiles are security and trust.
We would like to always welcome our passengers with
a warm, cheerful, and energetic smile.
And we hope our passengers will have a nice smile, too.
Smiles of joy at reunion, and smiles of meeting someone new.
If we could sow the seeds of such smiles and spread smiles throughout Japan.
That is our wish.
We are an airline born in Kyushu.
Kyushu is a mix of various cultures,
and while accepting diverse personalities,
it has the tolerance and warmth that have allowed them to develop together.
When we can gently accept the personalities based on the differences in where we were born,
how we were raised, and
how we think, we find the joy of living together.
We feel lives resonating with each other.
A smile gives us, mutually beneficial,
a "heart-to-heart conversation" beyond words.
Let us make the flowers of smiles bloom and spread them from Kyushu to Japan, and to the world!
We are sure people all over the world will come together with smiles someday.
Like this sky that stretches endlessly and eventually comes together.
We are Solaseed Air.
Ourpolicy
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Smile
Spreading the circle of smiles
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Originality
Pursuing the unique style of Solaseed Air
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Local Color
Loving our local community and helping revitalize it
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Affection
Interacting with customers and valuing the relationships with them
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Satisfaction
Pursuing customer satisfaction
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Expectation
Delivering services that exceed customer expectations
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Earth/Eco-Consciousness
Aiming at an airline that is both people- and environment-friendly
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Dream
Aiming at an airline that gives people dreams
Design concept
Solaseed Air
Sola (meaning "sky") × Seed
"Seed Smiles in the Sky." / (Do, Re, Mi, Fa,) Sol, La, Si, Do♪
The brand name is a play on the syllables Sol, La, Si, and Do in the Japanese musical scale of Do, Re, Mi, Fa, Sol, La, Si, and Do (C, D, E, F, G, A, B, and C in English), and also evokes the images of upward movement, bouncy fun, and familiarity. Above all, the word "Sola (meaning sky)" evokes the grandeur of the sky, while the word "Seed" evokes new vitality, strength, momentum, and infinite possibilities. The words are imbued with the thoughts that they will powerfully support the brand concept at which we are aiming.
The logo is based on the concept that "smiles are born when people face each other."
The logo uses two different colors to represent people facing each other, seeds of smiles bouncing up and rising, and a big smile floating in the sky.
Solaseed pistachio green
We adopted this color to represent a view of the world where people live in harmony with smiles and coexist, as well as Solaseed Air's youthfulness and growth, and evoke the image of the lush greenery of Kyushu.
The design of the Boeing 737-800 aircraft, which began operation in July 2011 has an overall simple impression, but highlights each of the brand name, logo, and corporate color by carefully considering how to express them.
The brand name is also displayed on the bottom surface of the fuselage out of our hope that our customers and local residents will enjoy it because the passenger terminal is close to the runway at a regional airport, which makes the underside of the fuselage visible during takeoff and landing.
The cabins use Boeing's cabin interior design (Boeing Sky Interior) and are equipped with LED lighting. A stylish cabin space is designed to create spaciousness and reduce the environmental impact.